How My Client Landed 2 Clients From a Video With Just 250 Views

Today I want to share a win that I’m so excited about. One of my clients — a consultant in the wellness industry — landed two new clients from a single video that had just 250 views.

This wasn’t a super polished, strategic, keyword-heavy piece of content. It wasn’t even a tutorial. It was a podcast episode that she puts out weekly. And yet, it booked her two paying clients.

Let’s break down why.

1. The Structure That Converts

This is the first thing that stood out. The structure of this video was totally different from her past ones, and I believe it played a huge role in her success.

Here’s the flow she used in her first two minutes:

• Intro with anticipation (the hook). She teased what was coming and built curiosity right away.

• Welcome into her world. She shared who she is, what she does, and what makes her unique. This established authority.

• Overview of the subject matter. She explained what the episode would cover and, importantly, why it mattered.

• Quick call-to-action. Just a short nudge (5 seconds max) toward her one-to-one consultations for people who wanted a deeper, personalized experience.

• She also added one more call-to-action at the very end — this time longer (30–60 seconds) and more detailed for her most engaged viewers.

This balance of quick CTA at the start + detailed CTA at the end = powerful.

2. Subtle Urgency

Not urgency in a pushy or dramatic way. Think: urgency with clarity and timing.

Throughout the episode, she connected her expertise to why this subject mattered right now. She anticipated what her audience was going through, spoke to the moment, and followed up each point with her authority.

This combo of “why it matters now” + her expert perspective gave people a reason to act, not just listen.

3. Community Highlighting

She carved out a section of her podcast to spotlight someone from her community — whether from a comment, a DM, or past feedback.

This did two things:

1. Showed her authority in action. It’s one thing to say you know your stuff; it’s another to show it in conversation.

2. Encouraged engagement. Viewers realized, “Hey, if I comment or interact, she might feature me too.” That’s motivating.

3. 
   

Community highlights are like mini case studies without the formality. They let your audience see what it’s like to work with you.

4. Relatability

This one might be my favorite. She leaned into being herself — swearing when it came naturally, weaving in real-life experiences, and mixing in supportive subject matter that wasn’t directly tied to the day’s theme but gave more context.

Relatability made her content feel approachable and human. Combined with authority, it gave viewers both a reason to trust her and a reason to like her.

Wrapping It Up

To recap, here are the four keys that made this 250-view video land two clients:

1. Structure: Hook → Welcome → Why It Matters → Quick CTA (plus detailed CTA at the end).

2. Urgency: Show why the topic matters now and back it up with authority.

3. Community Highlighting: Feature your people to showcase your expertise in action.

4. Relatability: Be yourself, share stories, and add supporting context.

   
   

These elements don’t just make a video engaging — they make it convert.

Want to Learn This For Yourself?

This client is following the same five-week program I take all my clients through to create content that not only looks good, but actually brings in sales, subscribers, and ROI — often in under 10 hours a month.

For August, I’m opening up space for one more 1:1 client to go through this with me. It’s a 5-week immersion (one call per week) where we map out your content strategy, structure, and growth plan together.

If you’re ready to stop posting random content and start booking clients from your videos, [get in touch with me HERE!]