How to Market Your Small Wellness Business Online

Marketing your small wellness business online isn’t easy—especially when you're already juggling everything else. But after years of experience in marketing and content creation, I’ve found a way to streamline the process so that marketing doesn’t take over your entire business.

If you’re looking for an efficient way to market your wellness business without wasting time, this blog will walk you through the key strategies that actually work.

The #1 Challenge: Balancing Marketing and Running Your Business

When I first started a product-based wellness business in 2020, I found myself stuck between two major tasks:

• Marketing and creating content

• Producing products and running the business

  
  

With my background in mass communication and marketing, I naturally gravitated toward content creation. It was easier for me than perfecting product formulas, so I leaned into it—hard.

Eventually, I transitioned from my wellness business to launching Essence Presents, a content marketing business designed to help small business owners like you overcome this same struggle.

Through trial, error, and years of refining my process, I discovered a system for:

• Streamlining content marketing

• Batching content efficiently

• Freeing up time to focus on your actual business

Now, I want to share the key marketing strategies that will help your wellness business grow—without burnout.

Step 1: Define Your Goal for Being Online

Before creating content, you need to define your primary goal for showing up online. Most wellness business owners fall into one of three categories:

1. Growing your email list → Cultivating relationships with potential customers

2. Driving traffic to your website → Getting more eyes on your business

3. Building an additional income stream → Providing more value to your audience

Let’s break each one down.

1. How to Grow Your Email List (and Cultivate Relationships)

Building an engaged email list is all about providing consistent value to your audience.

• Share valuable insights, tips, or behind-the-scenes content through a blog, newsletter, or exclusive email content.

• Consider a lead magnet, but don’t overcomplicate it—your email list can be a mini-blog, a weekly wellness tip, or something simple that keeps people engaged.

• Take inspiration from successful businesses like Nightlight Astrology, which grew a loyal audience simply by providing daily insights on astrology before ever selling anything.

💡 Pro tip: Always include a call to action (CTA)—whether it’s subscribing to your newsletter, downloading a freebie, or joining an upcoming workshop.

2. How to Get More Eyes on Your Website

Driving traffic to your website isn’t just about showing up—it’s about showing up where your audience is already searching.

• SEO Optimization: Make sure your website is optimized so Google can actually find you.

• Pinterest Marketing: Wellness businesses thrive on Pinterest! Share blogs, product images, or infographics to drive visitors back to your site.

• YouTube & Blogging: Google owns YouTube, and blogs rank well in search results. Answer commonly searched questions related to your industry to attract organic traffic.

💡 Quick tip: Search Google for your industry + common questions (e.g., "Best Ayurvedic herbs for hair growth"). Use these topics to create blog content, videos, or Pinterest posts.

3. How to Monetize Your Online Presence

Beyond selling your core product or service, you can create additional income streams through:

• Online workshops or courses related to your expertise

• Exclusive paid content (on platforms like Substack)

• Affiliate marketing & collaborations

The key is to stay consistent and provide ongoing value, even when you’re not selling. People buy from brands they trust—and trust comes from showing up consistently.

Final Thoughts

Marketing your wellness business online doesn’t have to feel overwhelming. With the right strategy, you can:

✔ Grow your email list by providing consistent value

✔ Drive traffic to your website through SEO, Pinterest, and YouTube

✔ Build an extra income stream by monetizing your knowledge

And if you need help organizing your marketing process, grab my free Content Marketing Master Spreadsheet—it’s designed to streamline your planning, strategy, and content creation.

Click the link below to get your copy, and start marketing your business without the stress!

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Hi, I'm Liz! I'm so BEYOND grateful to be serving you - wellness business leaders, creative solopreneurs and artisan crafters- in streamlining the content creation process off of your plate so that you can get back to doing more of what you love. If you're interested in learning more about what we do at Essence Presents, or your really looking to get your content creation process under control in your business, take your pick below:

• Access our FREE Resource Vault + Subscribe to The Latest Newsletter! Gain immediate access to free content marketing tools that I use every day for my clients + stay in the know on all things happening at Essence through monthly roundups of our latest shoots, blogs, shop additions, + be the first to receive exclusive offers for up-leveling your business's digital presence.

SUBSCRIBE TO MONTHLY NEWSLETTER

• Join my private, free Facebook group, Seasons & Sessions! Created to provide you support in connecting to your authentic root, the origins of your business, and the journey of being an entrepreneur- the ebbs and flows that create our evolutionary experience. As someone who values health, wellness and spirituality, Seasons & Sessions stands for the fusion of my two loves; photography & seasonal wellness (the study of cyclical nature, seasonal harmony and astrology). What you can expect:

  • Monthly videos on the upcoming month/ micro-season: what it naturally brings and how to implement seasonal flow into your daily routine and business

  • Exclusive season-themed photography mini-sessions

  • Opportunity to connect and network with other entrepreneurs, creatives and small businesses

  • Discounts on service offerings, and being the first-to-know about all Essence offerings

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