Let’s Build Your Online Offer Foundation in 20 Minutes

So you wanna build an offer but don’t know where to start?

You’ve landed in the right place, my friend. In this post, I’m walking you through the exact step-by-step I teach clients (and use myself!) to build a clear, intentional online offer—whether that means growing your email list, building community, or launching a paid service.

This is the foundational workflow I’ve used to get 30 subscribers from one YouTube video and build a content system that actually supports my business, not drains it.

First, What Is Your Online Offer?

Let’s demystify the word “offer” for a second. It doesn’t always mean a paid product.

Your offer could be:

• A free lead magnet to grow your email list

• A free community space, like a Facebook group to grow your community

• A reframed version of an existing offer

• A brand-new paid product or service

Your offer is the goal of your online presence.

Ask yourself: Why did you even start creating content or set up a business account on Instagram? Was it to educate? Build a presence? Sell something? That original spark gives you a clue into your actual offer.

Whether you're a local business with a simple online presence or fully digital, your online offer exists in that overlap between your content and your business goal.

Real Talk: What’s the Point of Your Content?

Here’s the truth: if your content isn’t doing anything for your business—no leads, no emails, no conversations, no sales—then it’s not working.

Creating content just to post is one of the biggest time wasters I’ve personally experienced. (Hi, yes—me in 2020, running my wellness business Brilliant Pit with gorgeous content but no clear direction.)

I was doing all the “right” things: making reels, photographing products, writing captions… but I didn’t have a goal. There was no offer I was building toward. I burned out. I was a great content creator and a terrible CEO.

Don’t be like 2020 Liz.

The Formula: Offer = Goal

Your offer needs to directly support the goal of your online presence.

For example:

• Goal: Grow my email list → Offer: A free lead magnet or value-packed email sequence

• Goal: Grow my community → Offer: A free group

• Goal: Get more sales from an existing offer → Offer: Repositioned messaging and intentional promotion

• Goal: Build a new income stream → Offer: A new digital product, course, membership, etc.

Your content should drive people toward that offer. Always.

Create a SMART Goal Around Your Offer

Not just any goal—a SMART one:

• Specific

• Measurable

• Achievable

• Relevant

• Time-based

Here’s an example:

“Grow my email list by 20 subscribers in two months through YouTube calls-to-action to my lead magnet.”

That goal is specific (20 subscribers), measurable (you’ll know if it worked), achievable (based on past performance), relevant (tied to your list-growth goal), and time-bound (two months).

Remember:📍 Your SMART goal = the result of your offer.

Your Time Input Should Match Your Output

If you're spending hours making content, that time should be reflected in real results—more community, more emails, more clarity, more revenue (if that’s your goal).

If it’s not, something needs to change.

The quickest way to clarify this? A simple journal prompt:

If your business and life were running smoothly, and everything felt ideal, what would you be most grateful for? What aspect of your business would feel the most freeing?

Now ask: how can your content get you closer to that reality?

This is how we design offers that actually serve your dream life, not just fill your time.

What You Can Offer Online

If you’re still feeling stuck on what to offer, look to what feels natural. Here are a few common digital offers:

• Digital products

• Lead magnets

• Email courses

• Memberships

• Live or self-paced workshops

• 1:1 or group consulting

You don’t need to go trendy or complex. You just need to create something aligned with the result you want and the lifestyle you’re building.

For me, that looked like:

• Building a YouTube channel with 30+ videos

• Creating a Free Resource Vault of three lead magnets

• Growing my email list to 60 subscribers

• Launching my first group consulting offer (The Content Burnout Solution)

None of this happened overnight, but it all started with clear goals.

Long-Form Content: Why It’s Worth It

I’m a big fan of long-form content—especially YouTube—because it builds real connection and has searchability that short-form content just doesn’t.

YouTube lets people find you when they need your solution. You build trust faster. You get better feedback. And if your content is aligned with your offer, it can bring serious ROI—even if you're starting from zero.

Podcasting and blogging can absolutely do this too. But long-form content that showcases who you are is the fastest track to building authority and connection.

Final Thoughts

If you want to stop spinning your wheels and start getting results from your content, it all starts with a clear offer tied to a real goal.

✨ That’s your foundation. ✨

When you align your content creation with your goals and streamline your systems, your content can work for you—not drain your time.

And if you want personal help building that system, I’m currently enrolling five people into my group consulting program, The Content Burnout Solution. You’ll get:

• Two live consulting sessions

• A full framework for building your offer, streamlining your strategy, and automating your content

• My hands-on support in a group setting

✨ Join the waitlist here (link to your form)

Thanks so much for being here. I hope this post helped you get clarity—and I can’t wait to see what you build!