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Long Form Content vs. Short Form Content: Which Content Type is Best for your Wellness Businesses?


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If you're a wellness business owner—whether you run a yoga studio, holistic health practice, retreat center, or sell health and wellness products—this guide is for you. If you're feeling overwhelmed or burned out by content creation, you're not alone. Let’s unpack the differences between long-form and short-form content and discover which is best suited for your business goals.


Why Content Creation Matters for Wellness Businesses

In today’s digital age, content is crucial, especially if you’re operating online. But here’s the catch: not all types of content are meant for every business or every business owner.


Ask Yourself:

  • Are you overwhelmed by social media content creation?

  • Do you feel pressure to keep up with trends, but it doesn’t feel authentic?

  • Would you rather spend time focused on your craft than constantly creating?


Setting Clear Goals for Your Content Strategy

Before diving into content creation, take a moment to reflect on your goals. Think about:

  • Your vision: What does success look like for your business?

  • Your preferences: Do you enjoy creating content, or does it feel like a chore?

  • Your stage: Are you in a growth phase, or are you building a foundation for longevity?

👉 Pro Tip: Start by having fun with content creation. If it feels forced or doesn’t align with your goals, it’s okay to adjust your approach and maintain in a "lesser" capacity if you need.


The Case for Long-Form Content

Long-form content is often value-packed, educational, and focused on building deep connections. Think blog posts, YouTube videos, eBooks, and online courses.


Why Choose Long-Form Content:

  1. Authenticity Matters:

    • Wellness businesses thrive on trust. Authentic, in-depth content fosters a genuine connection with your audience.

  2. Delivering Value:

    • Longer content allows you to provide transformation through education or experience.

    • Example: A yoga teacher creating online classes or teacher training courses.

  3. Building Longevity:

    • Long-form content isn’t just consumed—it’s remembered. It positions you as an authority in your field.


Key Consideration:

Ask yourself if you enjoy diving deep into topics and educating your audience. If so, long-form content could be your best fit.


The Case for Short-Form Content

Short-form content is designed for quick consumption. Think Instagram reels, TikTok videos, and short blog posts.


Why Choose Short-Form Content:

  1. You Enjoy Snippets of Creativity:

    • Example: A yoga teacher sharing unique flows or tips in short videos.

  2. You Thrive on Community Engagement:

    • If connecting with your audience on social platforms feels natural, short-form content keeps the momentum going.

  3. You See Potential in Partnerships:

    • Collaborating with aligned businesses (e.g., running a 5-class pass giveaway with a local yoga mat creator) works well in the short-form format.


Key Consideration:

Short-form content works best when you enjoy the creative process and can easily integrate it into your routine.


How to Decide: Long-Form or Short-Form?

Questions to Reflect On:

  • Do you prefer diving deep or keeping it light and quick?

  • Does one format feel more authentic to your brand?

  • What are your long-term goals for content marketing?

Remember: There’s no one-size-fits-all answer. Trust your intuition and choose what aligns with your business and personal energy.


Free Resource: The Content Marketing Master Spreadsheet!

To help streamline your content planning, I’ve created a free resource: The Content Marketing Master. This tool includes four HIGHLY valuable templates to help organize your content, manage your time, and align your strategy with your goals.


Final Thoughts

As a wellness business owner, showcasing authenticity and connecting with your audience are your greatest assets. Long-form content helps you build trust and foster deeper connections, while short-form content keeps your audience engaged and entertained. Experiment with both formats, see what resonates, and don’t be afraid to pivot. At the end of the day, your content should reflect the unique and authentic essence of your brand.



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Hi, I'm Liz! I'm so BEYOND grateful to be serving you - wellness business leaders, creative solopreneurs and artisan crafters- in streamlining the content creation process off of your plate so that you can get back to doing more of what you love. If you're interested in learning more about what we do at Essence Presents, or your really looking to get your content creation process under control in your business, take your pick below:



  • Access our FREE Resource Vault + Subscribe to The Latest Newsletter! Gain immediate access to free content marketing tools that I use every day for my clients + stay in the know on all things happening at Essence through monthly roundups of our latest shoots, blogs, shop additions, + be the first to receive exclusive offers for up-leveling your business's digital presence.




  • Join my private, free Facebook group, Seasons & Sessions! Created to provide you support in connecting to your authentic root, the origins of your business, and the journey of being an entrepreneur- the ebbs and flows that create our evolutionary experience. As someone who values health, wellness and spirituality, Seasons & Sessions stands for the fusion of my two loves; photography & seasonal wellness (the study of cyclical nature, seasonal harmony and astrology). What you can expect:

    • Monthly videos on the upcoming month/ micro-season: what it naturally brings and how to implement seasonal flow into your daily routine and business

    • Exclusive season-themed photography mini-sessions

    • Opportunity to connect and network with other entrepreneurs, creatives and small businesses

    • Discounts on service offerings, and being the first-to-know about all Essence offerings



 
 
 

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