Plan a Week of Content in 30 Minutes for Your Creative Small Business

Here’s how to get your entire content week mapped out—without overthinking it.

As small, creative business owners, it’s really easy to fall into the trap of perfectionism. Trust me—I’ve been there. I’ve worked as a photographer, videographer, and even launched a wellness product-based business back in 2020. I know how overwhelming content creation can feel when you’re trying to do it all.

But when you’ve got systems in place that give you structure—guardrails that prioritize action over spiraling into overthinking—that’s when you start getting real results from your content.

By the end of this, you’ll understand my streamlined method for content creation—and exactly how I plan a full week of content in just 30 minutes a day.

Let’s get into it.

So what exactly is my method?

If you take away anything from this blog, let it be this: Plan, Create, Edit, and Publish.

Simple, right? But once you understand these four stages, you can condense your process and make content creation way more manageable.

I have a few variations depending on your free time, but today I’m walking you through my ideal schedule—the one I use myself.

This is what it looks like: 30 minutes a day, five days a week. That’s it. And it changes depending on which week of the month it is. We’re talking four content stages and four weeks in a month. If it’s a five-week month? You get a week off. Bless.

Week One: Plan

We always start with planning, because the stages happen in order. Each day—Monday through Friday—you’re going to map out one piece of content for your upcoming month.

Now, you might be thinking: “Wait—how does planning one video a day this week give me a week’s worth of content?” Let me explain.

Each of these five pieces of content will tie together, and here’s the key:They’re all connected to the customer journey.

If you’ve heard of the customer journey, you know it generally goes: Awareness → Consideration → Conversion

Here’s a quick breakdown of how that plays out in your content:

• Videos 1 & 2: Awareness stageEducational content that introduces people to the problem you solve. These folks don’t know you yet, so give them something accessible and valuable.

• Videos 3 & 4: Consideration stageAuthority-driven content that shows your experience, your process, your system—anything that builds trust and positions you as the go-to solution.

• Video 5: Conversion stageThis is your pitch—your offer, your transformation story, your most inspiring “here’s what’s possible” piece. Think of it like a mini masterclass that wraps up the whole month’s theme and invites your audience to work with you or buy from you.

The Problem & Solution Pillars

Instead of traditional “content pillars,” I use Problem and Solution Pillars to build out monthly content.

Start with your solutions—what does your business solve?

Let’s use me as an example. I’m a photographer. So one of the solutions I provide is “content created” and another is “visibility.”

Now, pair those with specific problems that relate directly to each solution:

• Solution: Visibility→ Problem: No one knows your business exists.

• Solution: Content Created→ Problems:

  • No time to make content

  • DIY content doesn’t look professional

  • You’re not showing up in your own brand visuals

From here, you pick one solution + one problem combo for the month. That becomes your concept.

For example:

• Problem: No time to create content

• Solution: You hire a photographer (like me) and your content is done for you

Now, you take your audience from the problem to the solution across the five stages of content you’ll plan this week.

• Monday: Educational

• Tuesday: Another educational angle

• Wednesday: Consideration

• Thursday: Another consideration angle

• Friday: Conversion (offer pitch)!

Once you’ve got the plan down, the rest of the weeks follow the same rhythm.

• Week 2: Create Record your videos. If you’re also creating short-form content for socials, do that this week too.

• Week 3: Edit Use your 30-minute work blocks to edit videos, trim content, and make it polished.

• Week 4: Publish This is where you schedule everything, write captions, create graphics, and set it all up using tools (and yes, AI!) to save time.

And if your focus is social media? The exact same system applies. Your problem-solution pairing still drives the content, and the structure stays the same. The only difference is that during your Create week, you’re filming short-form pieces instead of (or in addition to) long-form video.

This method helps you get consistent, intentional content out without it taking over your life. And it works because it’s based on strategy and simplicity—not hustle.

So whether you’re a wellness business, a craft brand, a service provider, or a product-based creator, try using this rhythm next month.

It’s 30 minutes a day. That’s all. And it works.

Let me know how it goes for you!