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The Content Marketing Ecosystem That Allows Me to Create More Than I Consume
- Elizabeth Manuell
- Mar 10
- 3 min read
Updated: Mar 11
Stop consuming and start creating.
Have you ever fallen into the trap of consuming more than you create? It’s something most of us do without even realizing it. We scroll, we research, we absorb—but at the end of the day, we’re left feeling stuck and unproductive.
I want to show you the content ecosystem I use in my business that allows me to create more than I consume. It’s all about building a structure that supports consistent content creation without overwhelm. Let’s dive in!
The Content Marketing Master Spreadsheet
Before we get into the nitty-gritty, if you want to follow along, I’ve created a free Content Marketing Master Spreadsheet. It includes the Monthly Editorial tab that I'm walking through in this blog, a powerful tool to help you plan and track your content on a monthly basis.
Why a Monthly System Works
As a creative solopreneur, you need a structure that allows flexibility but keeps you consistent. That’s why I use a monthly editorial system. Here’s why it works:
Balances your workload – Weekly tasks tie into monthly goals, ensuring steady progress.
Creates a big-picture view – Helps you track yearly content output effortlessly.
Prevents content burnout – Keeps you on track without feeling overwhelmed.
How It Works
The Monthly Editorial tab allows you to plan your content on a monthly cadence. It includes:
A calendar-style layout with dates at the top.
Sections for your content goals, to-dos, and deadlines.
A space to track prep time before publishing.
For example, let’s say you want to post 24 high-quality content pieces per year. That sounds small, right? But when broken down into two pieces per month, it becomes a manageable, consistent system.
Creating More Than You Consume
The key to consistent content creation is building a structure that’s easy to maintain. Here’s how I do it:
Set Recurring Content Tasks – Define what you want to create each month. For example, my system includes:
Two email newsletters (published on the 15th and 30th)
Weekly blog posts (published on the 1st, 8th, 15th, and 22nd)
Prep time scheduled before each post to ensure quality
Batch Your Work – Instead of working on content daily, I plan in chunks:
Newsletters: Prepped four days before publishing.
Blogs: Written four days before publishing.
Major Content Upload Days: A set date for uploading videos, graphics, and copy for my upcoming membership platform.
Adapt as Needed – Life happens! The beauty of this system is that it allows for flexibility. If I miss a prep day, I have built-in time to catch up.
Make Your Content Work for You
This monthly system keeps me on track, minimizes stress, and makes content creation feel accessible instead of overwhelming. It shifts your mindset from constantly consuming to actively creating, making you feel like an engaged participant in your online presence.
Want to give it a try? Download my free Content Marketing Master Spreadsheet and start building a content ecosystem that supports your business!
Hi, I'm Liz! I'm so BEYOND grateful to be serving you - wellness business leaders, creative solopreneurs and artisan crafters- in streamlining the content creation process off of your plate so that you can get back to doing more of what you love. If you're interested in learning more about what we do at Essence Presents, or your really looking to get your content creation process under control in your business, take your pick below:
Access our FREE Resource Vault + Subscribe to The Latest Newsletter! Gain immediate access to free content marketing tools that I use every day for my clients + stay in the know on all things happening at Essence through monthly roundups of our latest shoots, blogs, shop additions, + be the first to receive exclusive offers for up-leveling your business's digital presence.
Join my private, free Facebook group, Seasons & Sessions! Created to provide you support in connecting to your authentic root, the origins of your business, and the journey of being an entrepreneur- the ebbs and flows that create our evolutionary experience. As someone who values health, wellness and spirituality, Seasons & Sessions stands for the fusion of my two loves; photography & seasonal wellness (the study of cyclical nature, seasonal harmony and astrology). What you can expect:
Monthly videos on the upcoming month/ micro-season: what it naturally brings and how to implement seasonal flow into your daily routine and business
Exclusive season-themed photography mini-sessions
Opportunity to connect and network with other entrepreneurs, creatives and small businesses
Discounts on service offerings, and being the first-to-know about all Essence offerings
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