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The Results of Brand Photography & Video Production for your Small Business
- Elizabeth Manuell
- Jan 6
- 4 min read
Have you ever wondered about the true value of investing in a brand photography or video shoot for your small business? What is the actual return on investment when you decide to invest in a professional to capture your authentic light and passion? Today, we’re diving into this topic to uncover the tangible and intangible benefits that professional brand visuals can bring to your small business.
Why Brand Photography and Video Matter
A professional brand photography or video session is more than just a visual upgrade. It’s a strategic investment that elevates your business in four key ways:
An Up-Leveled and Unique Reputation
Brand photography and video give your business a distinctive representation. When a photographer or videographer creatively captures your business—especially when you’re included in the content—you get a professional and authentic depiction of your brand.
This ensures your unique qualities shine through. For example, a jewelry designer working with a photographer whose style matches their grungy aesthetic will see their brand come alive in a way that’s niche-specific and highly aligned with their target audience.
High-Quality Standards
Investing in professional visuals signals to your audience that your brand is high-quality and trustworthy. This perception is invaluable, especially in a competitive market where first impressions matter.
DIY content can work for some, but not all business owners started their journey to become content creators. High-quality visuals allow you to focus on what you do best while ensuring your brand’s visual standards remain top-notch.
Connection Building
Including yourself in your brand visuals is a game-changer. Whether you’re a yoga instructor, a candle maker, or a gardener, showing yourself in action builds trust and personalizes your business.
These images and videos foster a sense of connection with your audience, making your brand more relatable and memorable.
A Growing Content Library
A professional shoot provides you with a versatile and evergreen content library that you can use across various platforms—social media, your website, print materials, and more.
To maximize this, aim for content that is timeless and aligns with your brand’s long-term vision. From clean, on-brand environments to complementary outfits, small details ensure your visuals remain relevant for years to come.
Practical Tips for Maximizing Your Investment
Plan for Evergreen Content: Work with your photographer to create visuals that avoid trends and can be used long-term. Think about environments, outfits, and props that represent your brand’s aspirations.
Organize Your Content: Use tools like my free Social Media Content Calendar Bundle to streamline your content workflow. This bundle includes templates in Google Docs, Sheets, and Slides, helping you organize and schedule your posts efficiently.
Refresh Seasonally: Consider seasonal mini shoots to keep your content fresh. Whether you’re updating visuals for campaigns or showcasing new offerings, regular shoots ensure your brand evolves with you.
How Brand Photography and Video Drive Results
Let’s recap the key benefits:
An Up-Leveled and Unique Reputation: Distinguish yourself in your niche.
High-Quality Standards: Build trust and credibility.
Connection Building: Strengthen relationships with your audience by being present in your content.
A Growing Content Library: Create a repository of versatile, evergreen content for ongoing use.
If you’ve been on the fence about investing in brand photography or video, consider this your green light. These sessions are not just about creating beautiful visuals but about crafting a lasting, impactful representation of your brand.
And don’t forget—if you need help organizing your content, grab my free Social Media Content Calendar Bundle.
Thank you for reading! If this blog resonated with you, feel free to share it with fellow small business owners. Let’s elevate our brands together!
Hi, I'm Liz! I'm so BEYOND grateful to be serving you - wellness business leaders, creative solopreneurs and artisan crafters- in streamlining the content creation process off of your plate so that you can get back to doing more of what you love. If you're interested in learning more about what we do at Essence Presents, or your really looking to get your content creation process under control in your business, take your pick below:
Access our FREE Resource Vault + Subscribe to The Latest Newsletter! Gain immediate access to free content marketing tools that I use every day for my clients + stay in the know on all things happening at Essence through monthly roundups of our latest shoots, blogs, shop additions, + be the first to receive exclusive offers for up-leveling your business's digital presence.
Join my private, free Facebook group, Seasons & Sessions! Created to provide you support in connecting to your authentic root, the origins of your business, and the journey of being an entrepreneur- the ebbs and flows that create our evolutionary experience. As someone who values health, wellness and spirituality, Seasons & Sessions stands for the fusion of my two loves; photography & seasonal wellness (the study of cyclical nature, seasonal harmony and astrology). What you can expect:
Monthly videos on the upcoming month/ micro-season: what it naturally brings and how to implement seasonal flow into your daily routine and business
Exclusive season-themed photography mini-sessions
Opportunity to connect and network with other entrepreneurs, creatives and small businesses
Discounts on service offerings, and being the first-to-know about all Essence offerings
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