Watch This If You're a Small Biz Solopreneur with No Online Offer

If you’re curious about creating an offer—whether you want your business to be fully online or you're a local business owner wanting to bring part of your work online—this blog is for you.

We're walking through how to create an authentic online offer. I mean a deeply aligned offer that reflects who you are, what you’ve experienced, what you love, and what you’re here to do. And I get it—the online space can feel completely overwhelming. But let’s simplify it together.

I’ve been a content strategist for almost six years now. I got my start with my first business, Brilliant Pit, which was a wellness product shop where I made things like coffee eyebrow tint and rosemary hair oil. At the time, I was studying herbalism and creating from a place of purpose and seasonal alignment. Meanwhile, I’d gone to college for media production and have always been tech-savvy.

So yeah, I’ve always loved the content side—and I was good at it. Especially around 2020 when online presence became non-negotiable for small businesses. But the problem? I spent so much time making content that I totally lost balance. I was either creating or learning—not actually building the product side of my business. I lost sight of the business itself.

That’s when Essence Presents Production came to life. I had this incredible community of makers and solopreneurs who needed content—photography, video, something to help them market their beautiful work. So I built a business that would serve them.

Since then, I’ve been in the thick of figuring out how to actually make the online space work for small creative businesses. And I’ve made it my mission to help people like you—crafters, makers, and solopreneurs—streamline your content systems in a way that actually lasts. Not trendy. Not time-sucking. Just smart, sustainable strategy.

Align Your Offer With Your Lifestyle

This is so important and so often skipped.

Before you build an online offer, ask yourself: What kind of life do I want to live? What kind of time capacity do I realistically have? Am I excited about showing up live in webinars and workshops? Or do I want something more hands-off?

Personally, I believe in a hybrid. Your offer should include some live or personal connection, yes—but it should also be partly templatized or productized so that you’re not constantly needed. You deserve time freedom and fulfillment. So if you’re building an offer from scratch, don’t just think about what you can do—think about what actually fits into the rhythm of the life you’re creating.

Let your offer reflect that.

Find Your Unique Method

This is what sets you apart in a saturated space. And yes, you have one—even if your path has been messy, nonlinear, or chaotic.

Your unique method is your personal process, your way of doing things. It might be how you formulate your skincare products, how you sequence your yoga classes, or how you guide people through healing. It could be a specific philosophy or a mashup of skills that only you bring to the table.

Let me be real: my path zig-zagged all over the place. From making home videos as a kid, to studying media, to diving into herbalism and spirituality. None of it seemed to make sense at the time. But now? It all weaves together.

I’m a brand photographer and videographer for crafters, creatives, and wellness-based solopreneurs. That’s not random. That’s who I was and who I am. And because I’ve walked that path myself, I can speak directly to what those clients need—because I was them.

So when you position yourself in a way that reflects your own story, people immediately know who you’re for. That’s what makes you different. That’s what makes you memorable.

Have a Clear Strategy to Lead People to Your Offer

Okay, so you’ve created an offer that’s aligned with your life and rooted in your unique method. Now what?

Now, you need to lead people to it. And I’m not gonna sugarcoat it—it can feel overwhelming. But here’s the truth I’ve learned:

👉 If you solve one specific problem and bring people to one specific solution—and you break it down into micro-steps and talk about those steps in your long-form content (like YouTube, blog, or a podcast)—that’s how you grow your audience and lead them directly to your offer.

Let’s break this down a little further.

If you want your offer to work, you need to have:

• One clear problem you’re solving

• One clear solution you're guiding people toward

You can’t be vague. “I help women lose weight” is vague. But “I help women over 40 lose weight during perimenopause using plant-based meals and gentle movement” is specific. That speaks directly to someone who’s already searching for a very specific kind of help.

So your content strategy should walk people through the buyer’s journey:

• People who just discovered they have a problem

• People who have been researching the solution and need clarity

• People who are ready to buy and just need to trust that you’re the right one for them

Your job is to create content for all of those stages—building trust, establishing authority, and then guiding people to buy.

Let’s Recap

1. Start with your lifestyle. Make sure the offer you’re creating supports the way you want to live and work.

2. Define your unique method. Own your story, own your background, and use it to position yourself in a way that makes you unforgettable.

3. Create a clear path from problem to solution. Make your offer the answer to a real problem your audience is actively trying to solve—and use your content to walk them there step by step.

And if you’re still struggling with mindset questions like “Is my experience even valuable?” or “Am I even in a position to create something online?”—I got you.

There’s another video I want you to check out that walks you through those exact mindset shifts, so you can finally get out of your head and into motion. I’ll see you over there

Thanks so much for reading!